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SEO Case Studies

Real work, real evidence. Every case study here follows the same honest structure: the problem, what I found, what I changed, and what the data showed — screenshots included.

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Citation share vs competitors: this brand first of six with 33.8% of AI citations

AI SEO · Ecommerce

AI Search Visibility Case Study

An ecommerce fashion brand taken from mid-table to the most-cited of six competing brands — a 33.8% citation share across five AI surfaces, roughly double in three months.

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Ecommerce organic search outcomes: revenue £264,900, 3,108 purchases, and 88,100 Search Console clicks over a six-month comparison.

Ecommerce

Ecommerce SEO Growth Case Study

A jewellery brand's route from near-zero visibility to 900+ page-one UK keywords, a US launch, and a replatform to BigCommerce.

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Recruitment results over six months: 412 candidate leads, 64 client leads, and 87% map pack presence across national and local searches.

Recruitment

Recruitment SEO Case Study

A national specialist agency: top-three rankings up from 13 to 75, and estimated organic visits up 313%.

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Magento Commerce to Shopify migration: ranking keywords increased from 4,190 to 4,960, top-10 keywords from 612 to 847, and 12,400 URLs mapped.

Migration

Website Migration SEO Case Study

Moving an established clothing retailer from Magento Commerce to Shopify — launched February 2026 — without losing what they'd built in search.

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Local SEO results over six months: 91% map pack presence and 64% AI citation rate, with keyword impressions, clicks and click-through rates.

Local Services

Local SEO Growth Case Study

The same local fundamentals, from recruitment agencies to dental groups — and the three-month sprint I run to fix them.

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