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Ecommerce SEO Consultant
Ecommerce SEO consultant with 18+ years of hands-on experience — site architecture, category and product SEO, faceted navigation and platform expertise that turn stores into organic revenue engines. You work directly with me, on Shopify, Magento, WooCommerce, BigCommerce and custom builds.
Ecommerce SEO is a different beast
A ten-page brochure site and a ten-thousand-SKU store are not the same SEO problem. Stores live or die on structure: how categories are organised, how products are templated, how filters behave, how crawl budget is spent, and how thousands of near-identical pages avoid competing with each other.
Get the architecture right and every product you add compounds your visibility. Get it wrong and you're paying Google Ads to rent traffic your site should own.
I've spent most of my 18+ years inside exactly this problem, working with stores across a wide range of niches in the UK and US markets — improving search visibility across the board, from page-one positions through to the sales and conversions that follow.
What I cover
Site architecture
Category hierarchies, URL structure and internal linking designed around how people actually shop and search — so authority flows to the pages that convert.
Category page SEO
Your categories are your money pages. I build them to rank: intent-matched content, clean heading structure, smart interlinking, and none of the 800-word essays nobody reads shoved under the product grid.
Product page SEO
Templates that scale: titles, structured data, unique content where it matters, and sensible handling of variants, out-of-stock and discontinued products.
Faceted navigation & crawl control
Filters are the silent killer of ecommerce SEO. I decide what gets crawled, indexed, and sealed off — so Google spends its time on pages that earn revenue.
Duplicate content & canonicals
Variants, tags, parameters, pagination: every store generates duplication. I've handled it on every major platform, and it's usually one of the fastest wins in an audit.
Structured data
Product, offer, review and organisation schema that makes your catalogue eligible for rich results — and legible to the AI systems increasingly answering shopping queries.
Migrations & replatforming
Moving platforms is where ecommerce rankings go to die. Mine don't. Website migration SEO →
Platform expertise, not platform excuses
Deep, hands-on experience with Shopify, Magento, WooCommerce, BigCommerce, Craft and custom builds. Every platform has its own SEO quirks — I've spent years learning where each one fights you and how to win anyway.
Jewellery brand: near-zero visibility to 900+ page-one keywords in 12 months, US expansion in year two, organic now the majority of new customer discovery.
View the case studies
Not sure where your store stands?
An ecommerce SEO audit gives you the full picture — technical, content, authority and where revenue is leaking — as a prioritised roadmap.
Explore Audit ServicesFrequently asked questions
Do you work with my platform?
Almost certainly — Shopify, Magento, WooCommerce, BigCommerce, Craft and custom builds. The fundamentals are the same; the traps differ by platform, and knowing the traps is most of the job.
What results can I expect?
Honestly: it depends on your starting point, catalogue and competition. Foundations typically show movement in 6–12 weeks; compounding growth builds over 3–6 months and beyond.
Can you work with our developers?
Yes — most ecommerce SEO lives in tickets. I write specs developers actually understand, and I can recommend trusted developers if you don't have one.
Do you handle international stores?
Yes — hreflang architecture, market-specific content alignment and international structure are regular parts of my ecommerce work, including taking UK brands into the US.
Ready to scale your organic revenue?
Get a straight answer on what isn't working and what it takes to fix it. Every reply comes directly from me.
No sales team - your enquiry goes directly to Paul.