- Audit
- Fix
- Grow
SEO Consultancy Services
Senior SEO consultancy for businesses and marketing teams that need direction, not deliverables. Strategy, roadmaps, second opinions and fractional support — direct with me, drawing on 18+ years across the whole of search marketing.
SEO consultancy for teams that already do the doing
Some businesses don't need someone to run their SEO — they need someone senior to point it in the right direction. That's what this is.
Often what's needed is another set of eyes. SEO can stagnate when the same people have been looking at the same site for years — so I come in, benchmark where you actually are, and give you an independent, experienced view of what's working, what isn't and what should happen next.
I work with in-house teams, founders and businesses part-way through an agency relationship, and I look at search marketing as a whole — Google, AI search and everywhere else your customers are looking — so the next six months of effort go into the right things.
Typical engagement scenarios
- ✓In-house marketing directorsNeeding an external audit and a fresh strategic perspective on stagnating growth.
- ✓Development teamsRequiring technical SEO oversight during a build, migration, or major architecture change.
- ✓Brands auditing an agencySeeking an unbiased, expert second opinion on whether their current agency's work is effective.
SEO strategy & roadmap development
A clear, prioritised plan for the next 3–12 months: what to fix, what to build, what to ignore, and in what order. Built from your data, your market and your resources — not a template.
Second opinions & independent reviews
Already doing SEO but not seeing it? I'll review the work, the strategy and the reporting, tell you plainly what's good, what's missing, and what I'd change. Many of my clients arrive exactly here.
Working alongside your agency or developers
I don't need to replace anyone. I regularly work as the senior SEO voice alongside existing agencies, in-house developers and content teams — translating strategy into tickets they can actually ship.
Fractional SEO support
Senior SEO leadership a few days a month, without a full-time hire. Direction, prioritisation, QA on what ships, and someone accountable for organic performance.
Competitor & market analysis
What your competitors rank for, where their authority comes from, which gaps are genuinely winnable — and which SERPs aren't worth the fight.
Consultancy days & one-off engagements
A focused day to work through a specific problem: a migration plan, a content strategy, a traffic drop, a technical backlog.
Simple, honest engagement
My rate is £75 per hour or £600 per day, with a reduced rate for ongoing multi-day monthly arrangements.
For ongoing SEO, our agreement asks for two months' notice to pause or stop, so I can reserve capacity and plan the work. Separately agreed sprints and one-off projects follow their own scope. Ongoing payments are set up through GoCardless Direct Debit.
Want me to do the work, not just advise?
If you'd rather hand the SEO over completely — audit, implementation and ongoing growth, all done by me — that's my core freelance SEO service. Consultancy is the advisory side: I set the direction and your team does the building. Plenty of clients use both at different stages.
Frequently asked questions
What does SEO consultancy actually include?
Whatever actually needs doing — there's no point paying for work you don't need. It always starts with a conversation: your history, what's been tried and what you're aiming for. From there it can cover strategy, prioritisation, audits, competitor analysis, migration planning, content direction and technical guidance for your developers.
Can you work with our existing agency?
Yes, and I do this often. A good agency welcomes senior scrutiny; the work usually gets better for everyone.
Do we need ongoing consultancy or a one-off?
Start with a one-off if you're unsure — a strategy day or independent review stands on its own. Ongoing makes sense when your team ships work every month that benefits from senior direction. Either way, my rates are on this page, so you know the cost before we even speak.
Do you provide reports?
I provide clarity. You'll always know what was recommended, why, what shipped and what changed — and for ongoing work you'll have access to my tracking portal too. No 40-page decks nobody reads.
Ready to scale your organic revenue?
Get a straight answer on what isn't working and what it takes to fix it. Every reply comes directly from me.
No sales team - your enquiry goes directly to Paul.