AI SEO Consultant

Starting from the organic keywords we already track, I identify which of your searches now trigger an AI Overview.

I pull those answers in and review what's actually being said — and whether you're part of it. Answers can vary between checks and users.

I look at where Google is getting its information from — what it's referencing, and whether there are patterns worth acting on.

I compare the answers against your site and find where supporting evidence is missing or could be stronger.

Quick wins first, then I prioritise where the site needs improving.

This moves quickly, so the checks have to happen frequently — and I explain what's changed each time.

Based on your main targeted keywords — direct and contextual — I see where your brand actually sits across the consideration, comparison and purchase stages.

AI Mode expands one search into many behind the scenes. I look at which parts of that fan you're missing from, and which need bridging.

I check how you come out when you're compared against competitors, and flag anything inaccurate or unsupported.

I inspect the linked pages for relevant facts, clear explanations and evidence that supports the answer.

I recommend improvements to the pages that explain who your products or services suit and what buyers need to know.

I benchmark it, review the data, and work on what improves your chances of being seen — keeping changing AI answers separate from confirmed traffic and sales.

We choose the assistants that are relevant to your customers rather than treating every available platform as equally important.

I keep the question, platform, date and whether web search is enabled with each check, so comparisons have context.

I examine where your brand shows up — and doesn't — across awareness, consideration, comparison and purchase questions, including omissions and factual errors.

Where links are shown, I inspect the sources. I do not assume that an answer without links has freshly retrieved your website.

I find where assistants lack the evidence to recommend you — on your website and your external profiles — and build it.

I compare how you come out against competitors, then benchmark, improve and re-check — closing the distance to the brands being cited.

I identify the pages doing the retrieval work — driven by the query-fan data rather than guesswork — and check the content is useful and current.

I review crawlability and applicable access restrictions. Allowing access does not mean a system will retrieve or cite a page.

I examine search indexation, canonical signals and internal links to find genuine technical barriers.

I distinguish an unlinked brand mention from a citation to a specific page, and check which URL is actually shown.

Where reliable retrieval evidence is available, I examine it separately. A displayed link is not proof of a new fetch or a human visit.

I prioritise access, linking and content improvements supported by the findings, rather than supposed AI shortcuts.

We agree what makes an enquiry useful, the KPIs that matter and which sales or other outcomes count for your business.

I read Search Console impressions and clicks as broader search context — and nail down your brand messaging, because what you say and what search shows have to agree.

Where analytics identifies a referral from an AI platform, I examine the landing page and subsequent behaviour. Not every interaction sends a referral.

I connect identifiable visits to recorded outcomes where your tracking supports it, distinguishing useful enquiries from raw activity.

Unlinked mentions and later direct visits often cannot be attributed reliably. I make these gaps explicit rather than filling them with estimates.

We use the observations and confirmed outcomes together to decide which work deserves attention, noting other changes that may affect performance.

I establish the correct business name, services, locations and positioning so the review starts from facts.

I check whether your pages clearly describe the business, its offer and the people behind it.

I compare relevant external profiles with your website and flag outdated details, contradictions and misleading descriptions.

I review your review presence and how you're managing it — plus credible independent coverage — looking for gaps that might put a customer off. No invented reviews, ever.

I prioritise factual corrections and clearer descriptions. Structured data should describe the evidence, not invent authority.

I revisit how relevant search and AI systems describe your business, noting remaining inaccuracies and limits on what can be controlled.

I track brand and contextual searches about your business daily — what AI actually says when someone checks you out.

I go through the data looking for anything surfacing in AI answers that could cost you a customer — wrong facts, old grievances, missing reassurance.

I work out where it's coming from — a review profile, an old page, a third-party site — because that's where it gets fixed.

We deal with it, then keep tracking to confirm the picture has actually changed.