[PAUL TO SUPPLY: real GSC/ranking screenshot for this service]
- Audit
- Fix
- Grow
Technical SEO Consultant
Technical SEO consultant for the problems that actually hold rankings back — crawlability, indexation, Core Web Vitals, JavaScript rendering and site architecture. 18+ years of hands-on fixes, explained in plain English and specced so developers can ship them.
Rankings are won in the unglamorous places
Most sites don't have a content problem — they have a technical one nobody's diagnosed. Pages Google can't crawl efficiently, indexation bloat soaking up crawl budget, canonicals pointing the wrong way, JavaScript hiding content from rendering, templates shipping three seconds of unnecessary load.
Technical SEO is finding these problems, proving they matter, and getting them fixed in the right order. It's rarely glamorous. It's usually where the growth was hiding.
It's also where I'm often brought in: a site that's done well for years starts to slide — nothing dodgy, no shortcuts taken — and the developers can't see a fault. A technical audit is the simplest way to rule that in or out. Finding the problems is a straightforward, methodical process; fixing them is judged on merit, one at a time. Either way, it's the foundation the rest of your SEO stands on.
Problems I solve
Crawlability & crawl waste
Where Googlebot spends its time on your site, and how to stop it wasting that budget on parameters, filters and dead ends.
Indexation
What's indexed that shouldn't be, what isn't that should be, and the bloat in between. Often the single fastest lever on larger sites.
Canonicalisation
Duplicates, parameters, variants and syndication — resolved so authority consolidates instead of fragmenting.
Redirects
Chains, loops, soft-404s and legacy sprawl cleaned into one-hop rules that preserve equity.
JavaScript rendering
What Google actually sees when your content depends on JS — and how to close the gap when the answer is not enough.
Core Web Vitals & speed
Diagnosing the real causes, not the Lighthouse noise, and fixing what genuinely affects users and rankings.
Structured data
Valid, eligible, honest schema across the site — the foundation for rich results and AI-search legibility.
Internal linking
Deliberate architecture that flows authority to money pages, instead of hoping breadcrumbs do it.
Pagination & faceted navigation
The classic large-site killers, handled with rules rather than wishful thinking.
International SEO & hreflang
Multi-market setups that don't cannibalise each other — including the framework I've used to take UK brands into the US.
Migrations
The highest-stakes technical work there is. Website migration SEO →
Who this is for
Larger sites where crawl and indexation genuinely move the needle; ecommerce stores drowning in duplication; sites that migrated or redesigned and lost traffic; teams whose agency reports say everything's fine while traffic says otherwise.
Every engagement starts with knowing what's actually wrong.
Explore Audit ServicesFeatured Technical SEO Recovery
Jewellery brand, phase one: crawl inefficiencies resolved, thousands of product SKUs properly indexed, hierarchy and internal linking rebuilt, Core Web Vitals improved — the foundation the 900+ page-one keywords were built on.
Frequently asked questions
How is this different from a normal SEO audit?
A technical SEO engagement goes deeper on the machinery — crawling, rendering, logs, architecture — and usually pairs diagnosis with hands-on implementation support, not just a findings document.
Can you work directly with our developers?
That's the model. I write specs and tickets developers actually understand, review what ships, and stay available while it's built. No developer? I can recommend trusted ones.
Do you do one-off technical fixes?
Yes — a migration, a Core Web Vitals push, an indexation clean-up. Not everything needs a retainer.
We're on a custom-built platform — is that a problem?
No. Shopify, Magento, WordPress, BigCommerce, Craft or fully custom — the fundamentals are identical; only the levers differ.
Ready to scale your organic revenue?
Get a straight answer on what isn't working and what it takes to fix it. Every reply comes directly from me.
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