Local SEO Growth Case Study
Local SEO isn't one industry's game. The same fundamentals decide whether you get found — whether you're a recruitment agency with regional offices, a multi-practice dental group, or a plumber covering three towns.
This page is less a single client story and more the pattern I see — and fix — across local service businesses.
What local visibility is actually made of
Your Google Business Profile, your reviews, your location pages, your citations — and proximity, which nobody controls. If a searcher is closer to your competitor, that competitor will often win regardless of what anyone does. I'd rather tell you that up front.
The work is making sure you win everywhere you realistically can: accurate and active profiles, a steady flow of genuine reviews, location pages that actually say something, and consistent details everywhere your business is listed.
Who I've done this for
A multi-practice dental group
40+ practices, each needing its own accurate profile, reviews and local page — at a scale where small errors multiply. The work: organic visibility, map-pack positions and, above all, the enquiries that came from them. Past work rather than a current client — but the pattern holds.
Recruitment agencies with regional offices
Winning 'recruitment agency + city' searches office by office, alongside the national picture — work I'm still deep in today.
Trades and home services
Service-area businesses where the map pack decides who gets the phone call.
How I run it
Most local work doesn't need an endless retainer. I typically run a focused three-month sprint to fix the foundations, hand over a blueprint your team can follow, and then check in periodically to keep things on track.
How I judge whether it's working
Local search keeps shifting, like the rest of the search landscape — so how you read the data matters. A map-grid snapshot showing you in the top three, at that moment, that one time, that week, isn't an assessment of anything on its own.
I track local performance continuously through the reporting platform I run for my clients, and I judge it against the thing that actually counts: commercial outcomes. Calls, enquiries, bookings — not grid positions.