- Audit
- Fix
- Grow
Shopify SEO Expert
Shopify SEO expert with extensive hands-on platform experience, helping small, medium and enterprise businesses improve their visibility across search. I fix what Shopify gets wrong out of the box — duplicate collections, tag-page sprawl, theme speed and structured data — and you work directly with me throughout.
Shopify is brilliant for selling. It needs help with SEO.
Shopify lets you get a good-looking store live in a weekend — and quietly hands you a set of SEO problems that build as you grow. Products duplicated across collection paths. Tag and vendor pages multiplying thin, competing content. URL structures you can't fully control. Themes and apps loading more JavaScript than any store needs.
None of it is fatal and all of it is fixable — you just need to know where Shopify lets you intervene and where you have to work around it. That's the job, and I've been doing it for years.
Shopify-specific problems I fix
Collection & product duplication
Shopify serves products under multiple collection paths by default. I make sure one canonical version ranks and the rest support it, not fight it.
Tag, vendor & type pages
Left unmanaged, these generate hundreds of thin, near-duplicate pages. I decide which earn indexation as real landing pages and which get controlled out of the index.
Pagination & internal linking
Deep catalogues need deliberate pagination handling and internal links so collection depth doesn't bury your best sellers.
Faceted navigation & filtered URLs
Filter and sort options — whether from Shopify's own Search & Discovery or a filtering app — can spin up thousands of crawlable near-duplicate URLs. I control what gets crawled and indexed, so filters help shoppers without draining your store's authority.
Theme speed & Core Web Vitals
Apps and themes pile up. I identify what's dragging your store below Google's performance bar and work with your developer (or recommend one) to fix it.
Structured data
Correct product, offer and review schema — not the half-broken defaults many themes ship — so listings qualify for rich results and read cleanly to AI search.
Shopify's limits — and the workarounds
Some things Shopify simply won't let you change. Eighteen years of platform work means knowing the difference between a limitation to accept and one to route around.
International SEO & Shopify Markets
Selling into more than one country brings market URLs, hreflang and duplicated market content into play. I set the structure up properly — including taking UK stores into the US — so each market ranks on its own merits.
Migrating TO Shopify
Coming from Magento, WooCommerce or elsewhere? Protecting rankings through the move is its own discipline. Website migration SEO →
What's included
That depends on what you need. For some stores it's a one-off consultation or a full Shopify SEO audit with a prioritised roadmap. For others it's ongoing SEO — I implement the fixes, myself or alongside your developer, and build the content and collection strategy over time. We agree the scope up front, and for ongoing work the usual terms apply: two months' notice to pause or stop, with payments through GoCardless Direct Debit.
Featured Shopify Case Study
Frequently asked questions
Can Shopify sites actually rank?
Yes — extremely well. Shopify's SEO ceiling is high; it's the defaults that are low. Every problem above has a proven fix or workaround.
Do I need apps for Shopify SEO?
Fewer than you think. Most SEO apps solve problems better handled in the theme or with proper configuration — and some create the very bloat hurting your speed. I'll tell you the short list worth keeping.
Do you work with Shopify Plus?
Yes — Plus opens up more control over checkout, scripts and structure, and larger catalogues make the architecture work even more valuable.
Can you fix our theme's speed?
I'll diagnose exactly what's slow and why, fix what's configurable, and spec the rest for your developer — or bring in one I trust.
Ready to scale your organic revenue?
Get a straight answer on what isn't working and what it takes to fix it. Every reply comes directly from me.
No sales team - your enquiry goes directly to Paul.